Byrd Going Electric

Byrd is now a leading name in the sale of used electric vehicles in Portugal. The commission was to make a series in one of its showrooms, working only from the reality of the place: its setting, the cars available on site, and the weather of the day with the natural light it dictated.

Coming from street photography, I approached this work as I approach any real scene: composing with what is already there, without altering the place or staging it. The imperfections were not erased; they are part of what these pictures tell. Here, the cars are not turned into rootless objects of prestige. They stay within the space where they are shown and sold, bound for the everyday lives of those who will choose them.

Byrd showroom, Lisbon, 2024. The photographs are permanently exhibited there.